C O L O U R I N S I G H T & D I R E C T I O N

I explore emerging ideas across culture, design, art and fashion to develop bespoke colour direction that is both creatively ambitious and commercially relevant. My approach combines broad visual research with careful editing, translating complex influences into clear colour narratives practical frameworks for product development.

C O L O U R S T R A T E G Y

I define the role of colour as a strategic system within a brand, rather than a standalone aesthetic choice. My focus is on creating clarity, cohesion and longevity across seasonal cycles by structuring how colour behaves across product categories and timeframes.

This often involves simplifying complex colour landscapes into clear frameworks that can be adopted across design, buying and product development teams.

B R A N D + H O U S E P A L E T T E S‍ ‍

I specialise in developing cohesive brand-wide colour frameworks that define and elevate visual identity. Drawing on decades of experience working with large-scale retailers, I help brands distil colour complexity into clear, enduring colour systems that reduce palette fragmentation, align departments and strengthen brand cohesion.

I create bespoke business-wide palettes, colour bibles and colour cards that support both creative development and consistency

C R E A T I V E D I R E C T I O N

I translate research into seasonal creative direction that guides colour, print and product. By establishing a clear visual framework from concept to execution, I help teams create coherent collections that remain aligned with both brand identity and commercial strategy.

V I S U A L S T O R Y T E L L I N G‍ ‍

I create visual presentations, workshops and narratives that inspire creativity (and healthy disruption!) as well as communicate complex ideas with clarity. My work is carefully edited to inspire creative thinking whilst providing practical direction that teams can apply confidently.

C O N S U M E R C O N N E C T I O N

Colour is often the first emotional connection a customer has with a product. I develop hues and strategies that respond to cultural shifts and evolving customer expectations, helping brands create products that feel relevant, distinctive and enduring.